HIROMATSU from Okawa City, Fukuoka, has 80 years of history. They handle each step by their own from design, raw material processing, processing, packaging, and delivery, to ensure that all details are in the highest quality. Their furniture are at national treasure level, with best wood, handmade by the best craftsmen, carefully make every piece of furniture, and worthy of the "Okawa furniture" reputation.
Nowadays most furniture brands strive for fast production with low cost and sell at high price. This seems to be a common business model now. But for HIROMATSU is difficult to understand.
HIROMATSU makes every small step exquisitely. They have huge orders from all over the country, but they didn’t hire large number of additional staffs or open lots of branches as they understand that mass production will inevitably lead to a decline in quality. Their products emphasize unique craftsmanship, rather than a piece of soulless wood. Price of HIROMATSU products are not low, but their sales have increased in the last few decades. Customers know that the quality of furniture they produced are very high and with good reputation.
Craftsmen with extremely detailed attitude in terms of production, the furniture are durable and exquisite, probably this is their way to success.